Focusing membership exclusively on veterans allows Taking Point to recreate a culture of trust among the site's users. Veterans feel more comfortable sharing because other members had similar experiences. In addition, Taking Point maintains strict privacy controls on stories posted by veterans.

Taking Point using digital media technology to solidify connections among veterans who already know each other, and to forge new ones based on a variety of military-specific metrics such as branches of service, units, deployments, and occupation. Suggested contacts also stem from standard demographics such as age, location, and socioeconomic status.

As the user base grows, Taking Point discovers and refines new methods for fostering effective support from civil society. Veteran support organizations can more effective target their potential beneficiaries by using data and advertising supported by Taking Point.