unlock as usual and go to the home screen, or if an offer catches their attention, they can click through to download or learn more. Lockscreen Offers helps users discover digital media -- apps, games, ebooks, songs, and movies -- and get access to special offers from leading brands.

Premium advertisers get 100%-brand-safe mobile inventory to deliver full-screen brand awareness & product intro campaigns, with creative impact similar to a full page magazine ad, but with the click-through engagement of digital ads to help users learn more, play videos, download apps, or buy products.

The launch of Lockscreen Offers to market in 2013 has validated great user experience and high engagement levels from users, with click-through rates ten times higher than traditional mobile banners.