connected TVs, and game consoles. The result: an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time.

With Tapad, publishers and advertisers can deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness. The company is reinventing personalization for the modern marketer through its identity-driven solutions. The Tapad Graph combines the company’s proprietary Device Graph with behavioral signals so marketers can finally see their customers as unique individuals, and ultimately, deliver personalization at scale.