on a smartphone, SURE Cloud - a cloud based solution for user and appliance data, and SURE Thing – the smart appliance server for IoT, allowing appliance vendors to turn everyday legacy home appliances into smart appliances efficiently and inexpensively.

With the SURE platform, users control their legacy home appliances using Infra-Red (IR) or digital media and smart home devices using Wi-Fi communications. The SURE software solution can communicate with nearly any smart device in the home, with an easy to use interface. It enables consumers to turn on the TV, home entertainment system, air conditioner, lights, coffee machine, or any other smart device – all through their smartphone, making your home significantly more energy efficient and user friendly.

SURE is also the only platform of its kind certified by the Open Connectivity Foundation (OCF), an IoT consortium established by the largest home device and technology corporations, including Intel, Samsung, Microsoft, CISCO, GE, Qualcomm, Electrolux, Haier, and CableLabs, together with 300 other world leading companies. Using the standard OCF interface, SURE can communicate with any smart device – making SURE future-proof for all smart home needs.

The company was founded by successful entrepreneurs: Viktor Ariel - formerly General Manager of Samsung Semiconductor Israel and co-founder of TransChip, which was acquired by Samsung; and Ray Stata - co-founder and Chairman of the Board of Analog Devices, the leading analog semiconductor provider in the world. The company has complete, experienced management and development teams.

At SURE Universal they believe in both the short-term results and long-term revolutionary vision. SURE Universal brings great value to end users, business partners, and investors!