Company Performance Metrics
TestNest helps A/B test and discover which icon, screenshots and description generates most app installs.
Game publishing companies, app studios and individual app developers are spending huge marketing budgets to bring their app to attention among potential users. According to Gartner’s research global mobile advertisement spending reached
$13.1 billion in 2013, will reach $18 billion in 2014 and is projected to reach $41.9 billion in 2017. But not all of the users that land on the App Store page would install the app for various reasons – confusing screenshots, unattractive icon, unclear messaging. They are fixing this by letting app owners test and discover which app metadata generates most installs and use only high converting metadata in the App Store.
