spaces based on cultural needs.

Founded in 2011, The Allure Group began, as many companies do, as a solution to a problem. When caring for his elderly grandfather, CEO Joel Landau noticed deficiencies in New York City’s eldercare field: specifically, a lack in resources needed by residents to live happy, comfortable lives.

Landau saw in these failing nursing homes not a dead end, but an opportunity for New York’s ailing and aging seniors. When Victory Memorial Hospital was on the brink of closure in 2010, Landau and his partners acquired the center and transformed it into Hamilton Park Nursing and Rehabilitation Center, which now enjoys a 98% occupancy rate.

The success of the Victory acquisition led the budding company, which recruited the talented Melissa Powell to head operations, to acquire two more non-profit homes in 2011 and 2012. What was once the Ruby Weston Manor became the Linden Center for Nursing and Rehabilitation, and the Marcus Garvey Residential Rehab Pavilion became the Crown Heights Center for Nursing and Rehabilitation. Heavy investments in these facilities elevated their care and quality to a new level. The centers now enjoy a 100% and 98% occupancy rate respectively, and CMS Five Star ratings as of 2016.

Today, The Allure Group manages six centers across Manhattan and Brooklyn, NY, adding to its network the Bedford Center for Nursing and Rehabilitation, the Harlem Center for Nursing and Rehabilitation, and the King David Center for Nursing and Rehabilitation. With the appearance and amenities of 5-star hotels, we cater to the unique needs of the communities in which we serve. With programs like the Longevity Gardens for Chinese seniors, Salud Latina for Latino seniors, bilingual staff members, as well as specialty services for patients with dementia and Alzheimer's, we keep our residents comfortable and safe.

We adhere to a set of values that inform our every decision in Allure centers. These include respect for the dignity of both residents and colleagues, compassion for patients and one another, honesty in all forms of communication, and integrity in our behavior, actions, methods, and principles.

The Allure Group’s one-stop centers, which seek to eliminate the “revolving door” nature of many rehab facilities, are designed to support the growing needs of the aging Baby Boomer generation. By creating spaces that are attentive to the needs of residents when it comes to their health, comfort, culture, and quality of life, Allure’s interdisciplinary team cultivates an environment where patients can thrive. The entire team at Allure is committed to leveraging well-grounded healthcare operating experience and industry knowledge to develop solutions that lead to improved health care quality and access, while still being affordable for all.

Under COO Melissa Powell’s tutelage, the Allure Group is constantly pursuing innovation in the industry. They are market leaders in Cardiac Rehabilitation and Pulmonary Rehabilitation, and have developed a unique NP approach to reduce readmission rates. With technologies like AlterG, an anti-gravity treadmill, and hydrotherapy, patients benefit from exclusive high-tech treatments before they are adopted by other facilities. Allure is currently exploring telemedicine and robotics, among other exciting technological innovations.

At The Allure Group, our greatest strengths are the hard work and dedication of our clinical and support staff, who help drive quality and improvement in eldercare every day. Caring for people in their time of need and expanding access for seniors is what we do best and find truly rewarding.