Company Performance Metrics
Jeff LaPenna: Founder/CEO
John Capogna: Founder/CTO
The Peak Beyond, a developer of interactive retail solutions in San Rafael, CA, utilizes their proprietary object recognition technology to create smart stores and interactive visual merchandising displays within the retail industries for cannabis, fashion, spirits, and more. Their displays engage and educate consumers, collect consumer behavior
data, capture sales, and eliminate customer wait times.
The Peak Beyond’s vision is to revolutionize the way that retail is executed. The company’s smart displays use object recognition and touch screen technology to create educational experiences when customers interact with physical products.
The company is working to create a stronghold in the US market by offering two separate products for brands and retailers. The Peak Beyond witnesses sales increases of 40% in smart stores, and 60% with their branded visual merchandising displays.
The Peak Beyond’s products address issues like visibility for brands, operational costs for retailers, and education for consumers. The Peak Beyond’s interactive smart displays solve these problems by reducing staffing costs by 20%, eliminating lines, educating consumers, telling brand stories, allowing point-of-sale marketing and self-checkout, all while increasing average customer spend.
The Peak Beyond has carefully chosen it’s referral partners, building relationships with individuals who are well-connected in various industries. This strategy has allowed TPB to focus on acquiring large-value contracts at low cost. After funding, TPB will hire a sales director and business development director who will manage direct and indirect sales, including outreach to clients in emerging markets, current clients with multiple licenses, and multi-state operators.
The Peak Beyond has deployed 150 displays in a variety of use cases including smart stores, express check out, branded merchandising displays, and mobile sales units. They have reached cashflow positive with $32K MRR and have brought in $345K YTD, a 6x growth from 2018. Their team is well positioned to move forward to create the future of retail. Canopy Boulder SF chose The Peak Beyond as a top company in their accelerator program due their existing traction, their scalability, and their team. They have made worldwide connections in several industries and have received invitations to collaborate and partner with industry leaders in beer, wine, and supplements. The Peak Beyond has raised $775K and is out to raise $1.5M.
