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The Variable Logo
The Variable Growth Score
56
CB Rank
373936
Heat Score
44
The Variable is a marketing and advertising company specializes in Brand Positioning and Development, Strategic Marketing, Creative Concept.
Founded
obfuscation
Private Greensboro, North Carolina, United States51-100 thevariable.com/
Advertising
Brand Marketing
Marketing
Overview

The Variable
Growth Score
56
Heat Score
44

Growth Score56
-12 pts
in past quarter
Heat Score 44
-2 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About The Variable

CB Rank
373936
The Variable is a marketing and advertising company specializes in Brand Positioning and Development, Strategic Marketing, Creative Concept.
Founded
obfuscation
Private Greensboro, North Carolina, United States51-100 thevariable.com/
Advertising
Brand Marketing
Marketing

Key People

Details

Operating Status Active
Company Type For Profit
Founders  Joe Parrish, Keith Vest
About the Company
The Variable is a marketing and advertising company specializes in Brand Positioning and Development, Strategic Marketing, Creative Concept.
Phone Number 1 336 721 1021
Predictions & Insights

Growth Prediction

See this Growth Prediction
Top Contributing Factors
Key Employee Changes

Products & Services

Business Strategy & Planning
Services including differentiation analysis, go-to-market strategy, predictive modeling, prototyping, and growth strategy to support business development.
Brand Strategy
Development of brand architecture, new product and audience strategies, data and emerging tech strategies, messaging, and connection planning.

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Financials

Investments

Number of Acquisitions 1

Investment Breakdown

Number of Acquisitions 1
Market Intelligence
People
View Profiles & Contacts
Headcount 51-100 Employee Profiles 3 Board Members and Advisors 1 Contacts 104

Employee Profiles

Board Members and Advisors

News

News and Press

News•Jun 22, 2026
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News•Jun 22, 2026
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News•Apr 15, 2026
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News•Mar 17, 2026
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

3,450
-63.92%
 in past month

IT Spend

$1.9MThis year, The Variable is projected to spend $1.9M on IT, according to Aberdeen.

Interest Signals

TopicSurge Score
Enterprise Data Management Logo
Enterprise Data Management
99
Employee Satisfaction Logo
Employee Satisfaction
97
Metaverse as a Strategy Logo
Metaverse as a Strategy
93

Actively Used Products

18The Variable uses 18 technology products and services including HTML5, Google Analytics, and  Vimeo, according to G2 Stack.

Active Website Tech Count

7The Variable is actively using 7 technologies for its website, according to BuiltWith. These include SPF, CommonCrawl Top 5m, and  GoDaddy SSL.
Sub-Organizations
Frequently Asked Questions

Where is The Variable's headquarters? The Variable is located in Greensboro, North Carolina, United States.Who are The Variable's competitors? Alternatives and possible competitors to The Variable may include Prophet, Huge, and  Lippincott.
Who We Are
What We Do
Helpful Links
AI Content may contain mistakes and is not legal, financial or investment advice. Learn more.
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