maintaining full control over what content is public or private. Contributors are able to manage their videos, blog posts, and photos, as well as collect badges and comments.

Theatrics’ tools encourage audience involvement in the creative process while leaving control with the storyteller. Via its video storytelling platform, Theatrics makes it possible for creators, from individuals to major corporations, to collaborate with their online audience to create interactive content by engaging their audience – customers, employees, fans, and audience members – in user generated content creation. The software is also an excellent tool for businesses to build community around a product or service and is a dynamic tool for interactive training, intra-company communication, as well as branded entertainment to enhance customer interaction and product promotion. Additionally, the platform can offer a second screen experience for studios and networks to give fans the opportunity to engage directly with their favorite shows and films – to actually create and play a character in an on-going, online story world.

Current customers include USA Network and Pemberley Digital, creators of The Lizzie Bennet Diaries.

Theatrics was founded in 2010 by Bob Gebert, Tracy Evans, and Biff Van Cleve. Its show Beckinfield, an ongoing science fiction, mystery, soap opera, was the proof of concept.