home buyer's work location and preferred commute time, school rating preference, available down payment and monthly mortgage budget. Further, we are adding analytics to home search by assigning “ThinkHome Score” to each home, to rate value for money. Higher 'ThinkHome Score' means better equity for every dollar you spend in monthly mortgage costs and lesser spending on property taxes and commute costs.

We have implemented a similar approach for renters using “ThinkRent Score”. More importantly, to complement our unique search approach, we have identified an innovative revenue strategy that will deliver better ROI to our advertisers.