Total Funding
61
Total FundingVenture - Series Unknown raised
Growth Score
pts
Heat Score
-12 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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TIAN Software has its roots in database marketing, data warehousing, campaign management, and analysis.
About the Company
TIAN has its roots in database marketing, data warehousing, campaign management, and analysis. The company's founders and management team have decades of experience in these disciplines, as well as content delivery, Internet and portal systems, and enterprise integration.
The TIAN founders created early segmentation techniques designed to
determine “propensity to buy” in credit card processing, cable TV, home-passed marketing, and newspaper fields, and developed the systems to mass-market and understand the value of direct-contact promotions. As the Internet evolves, the ability to merchandise content becomes much more dynamic, and businesses are only now implementing techniques online that mass marketers have used for years.
