Company Performance Metrics
- Gregory Hirschhorn: Co-Founder & CEO
- Bjarki Larusson: Co-Founder & CTO
Too Lost is a music technology and services company that provides software-enabled music distribution and rights management services designed for independent artists, labels, and rights holders to release, monetize, and manage their music catalog globally. The company delivers digital music to hundreds of streaming platforms and online services,
enabling rights holders to retain full earnings and track performance data across outlets via a unified dashboard. Its product suite includes tools for upload and release management, royalty accounting and split payouts, analytics and audience insights, marketing and promotional features, and publishing administration in partnership with third-party rights organizations.
In addition to distribution and financial tracking, Too Lost offers features like advanced reporting, social and platform usage metrics, and tools that support licensing and catalog monetization. It also provides options for financing against future royalty earnings, bulk metadata management, and white‑label solutions for larger partners integrating its platform capabilities into their own services.