Company Performance Metrics
- Tory Lynne Gray: Founder & CEOPast Role: Revolar, Senior Manager, Digital Marketing
The Gray Dot Company Inc., also known as Gray Dot Co, is a woman-owned SEO, PPC, and AI consulting firm helping brands connect the dots between search, data, and growth - even as the landscape keeps shifting.
Search is diversifying. Users are turning to LLMs, forums, and social platforms alongside traditional search engines. Keeping up takes more
than a checklist; it takes a team that understands where things are heading and knows how to get you there.
That's where we come in.
We work with marketing, product, and engineering teams to cut through complexity and turn insights into action. Our services span SEO, paid search, content marketing, AI audits, site migrations, and digital market intelligence.
We have the technical depth to tackle what most agencies avoid: JavaScript SEO, headless architectures, enterprise-scale migrations, and AI visibility. Our clients include major media publishers like Vox Media and The Verge, multinational marketplace brands, and growth-stage startups. We've led migrations spanning millions of URLs and helped brands find growth in some of the most algorithmically volatile environments in search.
Every engagement is senior-led. No juniors, no handoffs, no rigid retainers. We flex to fit what you actually need, from a focused audit or strategy sprint to a long-term consulting partnership.
Ready to connect the dots? Let's talk.
