Company Performance Metrics
St.John Burke: Co-Founder- Sally Tuhami: COO
TOTM launched in 2016 to make periods better – for people and the planet.
4.3 billion disposable menstrual products are used in the UK each year but can contain up to 90% plastic. Period products are the fifth most common item found on Europe’s beaches - more widespread than take-out cups or plastic straws.
TOTM created a range of organic and
reusable period care to fight plastic waste and built a brand that actively fights the taboo surrounding menstruation.
Since launching online, they’ve delivered over 100k eco-friendly orders. They have a 44% repeat order rate and nearly 7,000 subscribers. Their online origins have shaped us as a community-driven brand with a 38k social following.
They’re challenging the mainstream by making eco-friendly period products widely available. Since 2018, they’ve been available in nearly 800 Tesco stores with extension plans for 2020. TOTM products can also be found in Superdrug, Ocado and Urban Outfitters UK & US.
Through their B2B scheme, they supply a growing wave of forward-thinking organisations who offer our products as bathroom essentials in their offices.
With exciting opportunities ahead, TOTM is ready for global disruption. They’re working to expand their range, grow awareness, secure more distribution and invest in tech.
