64
Growth Score
pts
Heat Score
-4 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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271034
Advertising and Innovation Agency
- Brian Hovis: Senior Partner - Head of Performance MarketingPast Role: Nordstrom, Vice President Marketing - Full Price Business
Paul Giese: Chief Technology Officer
About the Company
Traction is an advertising agency and innovation consultancy in San Francisco that aligns psychology and technology to create ideas that work.
The agency philosophy is that "everything is interactive." Traction designs brand experiences that align human behavior with clients' business objectives. Traction was named the Interactive
Agency of the Year in 2009 by BtoB Magazine and was the runner-up for that award in 2010 and 2011.
