Company Performance Metrics
Tress is a social community for black women's hairstyles. They are building a social community for black women to discover hairstyle inspiration, find stylists, buy products and discuss their hair needs with an engaged community.
Currently in order to find a new hairstyle and get it done, a woman will have to first find inspiration on
either Instagram or Pinterest, then find a corresponding hair tutorial on YouTube, then ask for a stylist within her network or book a stylist on Style Seat or Yelp, then randomly search online for products or purchase the products in a beauty supply store.
Tress solves this. Their aim is to be the dedicated platform for hairstyle inspiration that drives commerce in the black hair care market. They are targeting over 115 million black women in America, Caribbean, Africa, Asia and Europe with smartphones, who are online and are crazy about their hair.
