Company Performance Metrics
Truman: full Service Storytelling & Advertising Agency — Authenticity, Creativity and Impact
We are Truman Amsterdam, a full service storytelling agency (est. 2015) that empowers brands through True Storytelling: credible stories that move people — and stay with them.
Our Approach:
• Brand Positioning & Identity: Co-creation using our
proprietary True Story Canvas® — 13 narrative elements on a single A4 — to define a sharp and authentic brand identity.
• Advertising & Behavioural Campaigns: Strategic, insight-driven campaigns with bold, original concepts that increase visibility and drive real-world impact.
• Content Marketing & Video: Strong creative formats (HUB/HERO/hygiene) and high-quality, in-house video production.
Why Work With Us?
• Authenticity First: “Be true to yourself — as a person and as a brand” is our core principle. Authentic brands connect deeply, especially in a world where trust is a differentiator.
• Creative Quality & Personal Contact: We’re a small, dedicated team — combining senior expertise with direct communication and premium execution.
• Measured Impact & Client Satisfaction: Ranked in the FONK150 (8.71 rating) and FONK50 (average 8.95 score) — a testament to results and relationships.
Clients & Cases: We’ve partnered with leading organizations including: Alzheimer Nederland, Enexis, FNV, Voedingscentrum, Ritter Sport, Schiphol, and the City of Amsterdam.
What Our Clients Say: “They are empathetic, patient, and persistent. They're not afraid to challenge, and they uncover the right story in no time — and they're also just great people to work with.”
