Company Performance Metrics
Truveo is a video search engine acquired by AOL in January 2006.
Re-launched in August of the same year, it claims to have an edge over competitors in the field of online video websites. Founded by PhDs from MIT, Truveo tackles the very difficult problem of creating metadata from video; unlike text-based content, it is very difficult to
determine context of video and audio content without a human to actually view it.
Truveo says it has a sharper focus on professional content: conduct a search, and commercially produced media is given priority over user-generated content. Truveo has also recently signed a deal with CBS to extend its video content capabilities to nearly 3 dozen of CBS's online radio websites.
Some (of the many) competitors include: YouTube, SlapVid, Vimeo, and VideoEgg.
