Company Performance Metrics
Twtbuck is a leading social media advertising and crowdsourcing platform with over 40,000+ publishers and 500+ clients ( including Standard Chartered, American Express, Fiat, Ford, etc). We handle CPC accounts ranging from $1K to $100K per month for cpc ranging from $0.10 to $0.25 i.e. 50-80% lower than advertising on Google, Facebook and
Linkedin with 5-10% conversion rates hence higher ROI.
Twtbuck facilitate in-stream advertising on Twitter, Facebook, Linkedin and Google Buzz i.e. People suggest other people about a product. And you pay only for click. Twtbuck can be used in self-serve mode where anyone from your end can create and manage campaigns, which takes nothing more than 1-2 minute else you may leave that on our team, a cost-free service.
This kind of advertising will help businesses in three main ways :
1. Trust building - As people trust suggestions from friends over ads
2. Potential customers coming to Tradus via these "friendly suggestions" on Twitter, Facebook, Linkedin etc.
3. Traffic coming in from social search - People search for reviews on Twitter or Web and these ads will appear in search and the very language and presence of these ads will build trust among people searching for product reviews or e-commerce site reviews hence higher chances of getting customers from social search results. As Google search focusing more and more on social data and twitter search query numbers touching 1.6 billion a day, this kind of advertising adds value to marketing strategy of any company
**Cost Models**
We follow two types of cost models
**Pay per click** : An advertiser is charged per unique click on ad link. The cost per click ranges from $0.10 to Rs $0.30 depending on campaign size and competition among advertisers for a category - in this case e-commerce
**Pay per task** : Companies may crowdsource any online task to Twtbuck that requires participation of number of internet users. Eg. Blog reviews, Contest participation, Poll, Survey etc on cost per task basis for example,a blog review costs Rs 180 ($4)
**Unique Value Proposition**
1. Adds word-of-mouth element to advertising hence new customers will keep adding even after campaign ends
2. Consequent Social SEO to leverage Social Search
3. Trust building through positive 'person-to-friends' sharing on social media
4. Economical - costs 50-80% lower than Google, Facebook and Linkedin Ads
5. Support with Ad copies and campaign optimization
6. Good for spreading word about Sales & limited time offers
7. Crowdsourcing option as an add-on (To organize contests, get reviews) -
8. Easy to use Self-serve option available - Single Dashboard to manage all campaigns
9. Campaigns are scalable
