just a tool; it’s a game-changer. It’s about enabling retailers to harness their data’s full power, turning insights into action instantaneously. Performance Max is a big leap forward in automating your advertising using Google AI across bidding, budget optimisation, audiences and creative. Because Upp.ai has visibility of advertising data as well as all of your product and inventory, business and market data – we use significantly more information to drive your PMax campaigns, giving Google’s algorithm the richest, most relevant realtime information possible to make your campaigns as successful as possible.