Company Performance Metrics
- Chris Lerohl: CEO and Co-FounderPast Role: University of Alberta, Sessional Instructor
- Allen Yee: COOPast Role: Semanti, VP, Operations
Uproot Food Collective is a scalable commercialization platform for growing locally inspired brands with the necessary infrastructure, systems, marketing, and sales channels to take amazing and emerging products from local markets national. With Uproot’s vertical integration of operations, technology, marketing, sales, and distribution, we offer a
broad and scalable range of capabilities and capacities that enable a viable path for market growth beyond. The goal at Uproot is to reduce the traditional operational and market barriers emerging local brands face in growing their business beyond regional boundaries. Together, focused on the goal of reaching more markets, Uproot Food Collective companies can make more food people love. The operations and business side are all under one roof too—from bar-codes to food safety to marketing to nation-wide distribution. Uproot offers the necessary business development experience, operations and market access on a scalable platform that enables companies to viably grow their business.