Total Funding
21
Total FundingVenture - Series Unknown raised
Growth Score in past quarter
pts
Heat Score 21 in past quarter
-4 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Upside’s behavioral data engine creates a digital path to purchase that enables consumer brands to directly activate.
Adrian Boston: Development Lead
William Kester: Vice President
About the Company
Upside manages huge volumes of semi-structured psychographic consumer behavior data from social media and related real-time transactions to which they apply game mechanics and deductive logic which enables brands to monetize online intent with personalized deals and progressive rewards. They’re located in the Capitol Hill neighborhood in Seattle.


