tracking), and also provide an insights platform (usheru Analytics) to allow film marketeers have visibility in real time into the sales success of marketing campaigns. The software offers a 'direct-to-consumer' framework for film distributors and allows them to build a database of film fans.

This innovative approach tackles the largest problem in the film industry globally, which is rising marketing costs (often 2X the production cost of a film) by giving data insights and a platform which provides a direct response advertising option to film distributors, and addresses the need to understand and get closer to consumers.