79
56
Growth Score 79 in past quarter
-8 pts
Heat Score 56 in past quarter
-1 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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VIP was founded in 1972 as a data collection and processing company specializing in the beverage industry.
- Howard Aiken: Founder
About the Company
VIP was founded in 1972 as a data collection and processing company specializing in the beverage industry.
VIP has developed a complete software package for the specific needs of beverage distributors/bottlers. VIP has developed solutions for all three tiers of the beverage industry. In 2002, VIP started developing software solutions for
suppliers.
VIP currently collects data and provides solutions for over 80 suppliers.
90% of the leading brewers analyze brand performance using VIP data services.
Over 50% of beer distributors in the U.S. operate their business with VIP Route Accounting software solutions.

