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They began as a private dressing studio for Hollywood denizens. Its storied walls (space was formerly owned by legendary architect John Elgin Woolf) were dotted with original Edith Head illustrations. Upon its silk rugs, they're stacks of pristine white file boxes filled with found treasures along with dozens of rare and vintage photography books. Every shelf, vanity, and powder room was brimming with beauty products. The studio inevitably became an oasis of inspiration for stars, stylists, and artists but the story was just beginning to unravel.

It was founded in 2012 and is headquartered in Los Angeles, California, United States.