Acquired by Farfetch
Industries CosmeticsE-CommerceFashionRetailDiversity Spotlight (US Headquarters Only) Women FoundedWomen LedHeadquarters Regions Greater Los Angeles Area, West Coast, Western US Founded Date Jul 4, 2012 Founders Ariella Feldman, Cassandra Grey, Tiffany Bensley Operating Status Active Last Funding Type Debt Financing Legal Name VIOLET GREY Inc
Company Type For Profit
Contact Email clientservice@violetgrey.com Phone Number 323-656 7600
VIOLET GREY is an e-commerce beauty company focused on makeup recommendations, reviews, and information. The company's marketplace offers makeup products that include body treatment products, sun care products, cleansers, eye care products, toners, and makeup removers, enabling consumers to purchase beauty care products through both a physical
store and an online.
They began as a private dressing studio for Hollywood denizens. Its storied walls (space was formerly owned by legendary architect John Elgin Woolf) were dotted with original Edith Head illustrations. Upon its silk rugs, they're stacks of pristine white file boxes filled with found treasures along with dozens of rare and vintage photography books. Every shelf, vanity, and powder room was brimming with beauty products. The studio inevitably became an oasis of inspiration for stars, stylists, and artists but the story was just beginning to unravel.
It was founded in 2012 and is headquartered in Los Angeles, California, United States.
Transaction Name VIOLET GREY acquired by FarfetchAcquired by FarfetchAnnounced Date Jan 28, 2022