received a Strain had 120 seconds (except in the case of links) to share or dismiss the Strain. If one of them shared it, the Strain was sent to another 10 users. If all ten shared it, the Strain was sent on to another 100 users and so on, expediting and facilitating the process of virality for that Strain.

The app also featured a "Trending Strains" page where users could browse viral Strains by category.