18
57
Growth Score
-10 pts
Heat Score
3 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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206850
Vitamin Well is a high growth, market-leading business in the functional drinks sector.
Martin Randel: Co-Founder, Board Member and OwnerPast Role: Unifaun, CEO
Mikael Larsson: Chief Financial OfficerPast Role: Tele2, Group CFO
About the Company
Established in Stockholm in 2006, the company develops, markets and sells high-quality products for health conscious and active consumers under the well-known drinks brands Vitamin Well, Vitamin Well FREE, NOBE aloe vera, NOCCO and Vitamin Well+. With sales in 28 countries, the company focuses on developing an assortment of tasty functional drinks
for different consumer groups and occasions.
