power. In today’s world these are exemplified by feature films and video games. Like video-on-demand, video games are user-input dependent, but this responsiveness is bought at a high price: the viewer’s experience is limited to the rigid world of the authored app, and the publisher needs to deep-dive into time-consuming authoring.

Vushaper’s architecture is the only method that combines the power and momentum of conventional television with the relevance and immediacy of video-on-demand.