Company Performance Metrics
Deena Varshavskaya: Founder & CEOPast Role: ReelACT.com, Team Member
Karen To: Chief Operating Officer
Wanelo (“wah-nee-loh,” from Want, Need, Love) is a mall on your phone, curated by people. It helps you find the most amazing products in the universe. A regular mall has 150 stores, but on Wanelo you’ll find over 350,000 stores which include all the big brands you know, as well as tiny independent boutiques and sellers you’ve never heard of.
Wanelo is also a way to search and follow all of your favorite stores in one place. It's used by millions of people who post tens of thousands of new products to Wanelo every day.
Wanelo was launched in 2012 by Deena Varshavskaya, who was frustrated with shopping in traditional malls. Her personal style didn’t fit a simple category and she wanted to shop in more unique places. She decided to create a social network that would make it easy to discover amazing stores and products from anywhere online.
Deena worked on Wanelo for more than two years using her own savings before attracting Wanelo’s first users. In 2011, she moved to San Francisco and raised funding after 40 investor rejections. Today, Wanelo is a team of 35, and millions of people are using it to find and buy products they love.
