tool available at your disposal. There is therefore little wonder that Weixin is already established as the go-to option for communication and promotion between brands in China with their customers.

Traditional marketing strategies such as advertisements are no longer as effective as they used to be; the eyes of prospective customers are often well-trained to skip right past ad sections on both online and offline sources. In contrast, a well-managed Weixin public account gives you access to a channel those potential customers cannot ignore – as your brand joins the ranks of their friends and family on their conversations list, you disseminate information instantly while forging an interactive, lasting relationship with your followers. A Weixin public account also lets the propagation of your messages to take on a life of its own, as it allows them to be further shared and “viral-ed out.”