channel brings together a of the biggest influencers on YouTube, like Shay Carl, Shane Dawson, and iJustine with the big celebrities such as Richard Branson, will.i.am, Common, and many others. It combines elements of traditional talk formats, from live musical performances to creative packages and segments with guests, with interactivity through Google+ Hangouts and YouTube’s live chat.

What's Trending was founded by Shira Lazar in 2011 and is based in Los Angeles, California.