advertising can have on people and society as a whole. It’s for these reasons that over half of all Americans agree that social media is a negative influence on the world. Businesses’ (especially SMBs) only way of knowing when and why people are interested in their products is reactively, once they have been exposed to their advertising. These companies are losing out on a completely untapped area of business-to-customer communication where, preemptively, companies are able to generate revenue from customers who have never interacted with their advertising in any way.

Solution: WhoYou allows users to have complete control over their social media experience because, for the user, YOU are the master of the content that you see, hear, and feel. You are able to pull out the information from other users that you’re interested in, freeing you from the incessant negativity that is now available. For businesses, user’s cynical insinuations caused by your advertising will disappear, as you will be able to communicate in a real, unobtrusive human manner with those people most interested in the products and services that you provide, in a completely preemptive manner. This is a completely new way to connect and it’s not just exciting because it’s different, it’s exciting because it’s better.bio, pictures, other searches). The original user can take a look and then send them a message. The receiver can preview the message before they accept it. If they do accept the message, a conversation can begin.