Optimizing marketing costs. - Deep user database segmentation (psychological, behavioral, and interests based)

Customer Problem The main problem we face is the language barrier between peoples. This specifically applies to EU as a multi-lingual community.

From other hand the biggest challenge for learning a foreign language is time. Advanced online technologies provide many learning opportunities but all of them require 100% focus for a long period of time which many people do not have.

Products & Services To solve this problem, we turned the flashcards that students often use to memorize words into audio flashcards. Over 2000 people say that Worddio is a great tool for learning new words.

With Worddio you can learn new words on the move or while doing something else, without touching your phone. Through this method, the learner will also memorize the pronunciation in the correct way, spoken by a native language speaker.

We safe students time!

Target Market The Worddio app is designed specifically for people learning a foreign language and who don't have time to learn and memorize new words.

The Global Online Language Learning Market was valued at $12.49 billion in 2019 and is projected to reach $25.73 billion by 2027.

With its 34 languages Worddio has potential usefulness for over 90% of the world population.

Does it work?

We have more than 200K installations and more than 1300 paying users.

Business Model - subscriptions: 1, 3, 6 and 12 months, lifetime - up-sales of premium content - advanced flashcards by topics, Audiobooks and Podcasts. - Ads - general or targeted based on user profiles - Apply data & technology to other platforms/apps/fields . . . Developing a B2C model on a global level takes time and resources to break even, but once that happens, the return on investment is maximized at scale.

Customer Segments Professionals: adults looking to improve their foreign-language skills for business or career reasons

Casual learners: travelers, expats, or other persons wishing to learn a new language or enhance their current knowledge

Sector-specific: Service workers, such as call-center staff or healthcare workers, who can perform better with a larger vocabulary and accurate pronunciation.

Youth: 12-20 year-olds studying secondary languages in schools

Sales & Marketing Strategy We have technology that allows us to build psychological profiles and predict users' behaviours without accessing their sensitive data. We can build bespoke learning paths, custom sales funnels, and target ads.

The data gathered allow the pursue of three main objectives:

optimzing marketing resources by leveraging predictive machine learning models creating individual learning paths based on users needs upsale of particular content or products

Competitors The language learning apps space looks crowded but in fact there is a specific empty niche - passive learning.

There are a lot of language learning apps on the market, but none of them use a passive learning method to save time for their users - Worddio is the only one that does.

We are opening a new market group to support language learning. The Worddio app is a pseudo-passive learning app powered by AI which saves student time.

Competitive Advantage Worddio main advantages are:

- our app’s passive learning method - huge stock of professionally recorded audio-flashcards in 34 languages. - scientific-based approach that leverages ML and AI to optimize costs and improve user experience - premium content section - AI features that will help us deliver the ultimate hands-free experience to our users.