human/dog relationship. It all begins with the "World's Smartest Dog Collar".

With location, activity and audio tracking, their product enables dog owners, trainers and vets to have the deepest, most intimate understanding of their best friends' habits and activities on a daily basis, leading to better care, less stress and brand new ways to bond and play.

They bring sophisticated tech to the masses at an affordable price point, thereby laying the foundation for a platform of connected devices, with your pup at the center of it all.tyle.