Company Performance Metrics
- Masoud Alhelou: Founder & CEO
- Ali Zuaiter: Co-Founder & AdvisorPast Role: Sanaam, Co-Founder
Yasmina is the first embedded insurance platform in Saudi Arabia, empowering digital businesses to offer instant, personalized insurance directly at checkout. With a plug-and-play API, Yasmina enables platforms in sectors such as automotive, real estate, HR tech, and e-commerce to boost revenue by offering relevant insurance products with minimal
friction and operational burden.
Built with full regulatory approval and a proprietary full-stack infrastructure, Yasmina connects with top insurers such as Tawuniya, Medgulf, Walaa, Rajhi Takaful, and Wataniya, giving partners access to a wide range of insurance solutions—from car and home coverage to health and SME medical insurance—all through a seamless integration process.
Why Yasmina? - Embedded Insurance Made Easy: Businesses can offer protection to their customers with a single line of code. - Revenue Growth: Partners earn system fees on every policy sold, without handling claims, providing support, or managing regulations. - Fast Integration: Go live in under 24 hours with pre-approved insurance flows and comprehensive end-to-end API documentation. - Regulator-Approved: Approved and compliant, enabling secure operations at scale across the GCC.
Trusted by Digital Leaders Yasmina powers insurance sales for top platforms in Saudi Arabia and the region, covering over 3 million users and issuing more than 400,000 policies to date. The platform is backed by leading VCs including Scene Holding, Access Bridge Ventures, Sanabil 500, and Arzan VC.
- Embedded insurance in Saudi Arabia - Insurance API platform - Insurtech Saudi Arabia - Digital insurance integration - Sell insurance online MENA - GCC embedded insurance provider - Offer insurance at checkout - Seamless insurance APIs - Insure tech startups in Saudi - Personalized insurance automation