Company Performance Metrics
Zaycon Foods (“Zaycon” or the “Company”), doing business as Zaycon Fresh, is a privately-owned natural food delivery company based in Spokane,
Washington. Founded in 2009 by entrepreneurs with experience in the grocery industry, the Company’s mission is to bring high-quality, farm-fresh food
direct to consumers at wholesale prices. Rather than
work through distributors, warehouses and grocery store channels, Zaycon fills its trucks with food
sourced from the farm based on pre-order demand and delivers the food directly to the customer, thus preserving freshness, taste and nutrition.
Zaycon’s customers pre-order their food choices online and then pick up their orders at pre-determined local locations (often large and centrally-located
parking lots). Furthermore, by removing the middlemen, Zaycon is able to offer the lowest prices, providing customers with savings of up to 50%
compared to prices at traditional grocery stores. In addition, Zaycon’s proprietary business model requires no fixed assets, no warehousing and zero
waste all while collecting up-front customer payments prior to delivery. The Company currently offers a wide range of fresh foods including poultry, beef,
pork, seafood and fresh fruit and delivers to more than 1,200 locations – through ~7,000 sales events – across 48 states.
Zaycon is well positioned for rapid growth within the fast-growing online grocery market. An independent third party consulting study estimates that the
online grocery whitespace represents more than 35 million potential customer households in the U.S. Since inception, the Company has quickly
expanded its national footprint and grown its customer base to more than 120,000 purchasing customers to date (100%+ growth per annum since 2010).
The ~105,000 households that participate in Zaycon’s sales events represent a penetration rate of less than one percent. The Company’s current
infrastructure has the capacity to serve more than 80% of the U.S. population representing a significant growth opportunity with further penetration into
the Company’s target market. Additionally, average sales per customer have increased 250% since 2010 as customers continue to purchase with higher
frequency and higher spending per order. Along with ongoing grassroots marketing efforts, recently adopted online marketing campaigns have shown
exceptional early success and present an opportunity to exponentially grow the Zaycon brand name and customer base.
