campaigns.

Zuvvu facilitates a do-it-yourself platform to businesses falling in categories like automobile, technology, internet, food, entertainment, gadgets, travel etc to create, manage and analyze geography and interest targeted pay per click word-of-mouth campaigns on all the major social networks.

Zuvvu evaluates each and every activity of its users(publishers) and assign them a dynamic Zuvvu Score which describes user's reach, amplification, activity levels and fields of expertise and interest. Zuvvu users earn rewards (or cash) per click or task depending upon which ad campaign they pick up and spread among their friends and fans.

To keep its users engaged and to measure their level of amplification, Zuvvu has a content layer which comprises of user generated (quality) content.