Primary Job Title Founder Primary Organization Provenance
Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male
Investor Type
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Anthony Choe is the founder of Provenance.
Prior to founding Provenance, Anthony was a partner at Brentwood Associates, a leading middle-market private equity firm focused on the consumer space. Over the span of 20 years, he has been a passionate thought leader in assessing the role of information, data and technology and their impact on
direct-to-consumer brands.
Anthony began his career as an analyst at Donaldson, Lufkin & Jenrette in New York from 1994-1996, where he focused on mergers & acquisitions, high yield financings, and leveraged buyouts. He is a Phi Beta Kappa graduate of Harvard College, where he graduated with a bachelor’s degree in economics, magna cum laude.
In addition to his investing activities, Anthony is a guest lecturer on private investing at the UCLA Anderson School of Business and is a member of YPO. He also serves as a board member and treasurer of CoachArt, a Los Angeles-based nonprofit organization that creates a transformative arts and athletics community for families impacted by childhood chronic illness.







