Location Phoenix, Arizona, United States Regions Greater Phoenix Area, Western US Gender Male Also Known As AK
Investor Type
Website www.audienceplus.com Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
I've been the CMO of incredible companies like Hopin and Front. I'm most proud of my work as the founding CMO of Gainsight where my team and I are credited with creating the Customer Success category -- a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer
obsessed. By focusing on human first community building, content marketing, live events and creative activations, we developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B valuation.
I published my marketing playbook at Gainsight with Wiley in 2019 in a book titled Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love. The book debuted as a number one new release on Amazon.
I've previously worked at Box, LiveOffice and Symantec, and serve as an investor, advisor and board member to enterprise software startups around the globe.
