Location Copenhagen, Hovedstaden, Denmark Regions European Union (EU), Nordic Countries, Scandinavia Gender Female Also Known As Astrid Benedikte Simonsen Joos
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Astrid Simonsen Joos is the General Manager of Philips Lighting in the Nordics and CEO of Philips Denmark. Her ambition is to shape the future of connected lighting technology based on today’s energy efficient LED. With intelligent and innovative lightning solutions, the possibilities are endless. Lighting is no longer just about a bulb.
Her
passion for technology and innovation has led her to numerous board memberships including the Board of DI Digital, the industry association for IT, Telecoms, Electronics, and Communications companies within the Confederation of Danish Industries, the Board of Creativity and Communication and the Board for Startups in the Gaming industry.
She also wants to inspire and increase the number of women in management and top management positions in the IT industry. A key initiative is her participation in the Steering group for ITB – “Women Leadership”.
With her 15 + years’ experience within the Computer Software Industry and Digital Business Development, she has International experience in sales/marketing, business development and people management. Before joining Philips, she held numerous management positions at Microsoft and also held the position as CEO for the digital agency Creuna.
Astrid earned her Master of Science in Business and Economics from the Norwegian School of Management, and has supplemental education within Internet Marketing, M&A Corporate Strategy INSEAD.



