Primary Job Title Founder & CEO Primary Organization 
Maternity Neighborhood
Gender Female
Brynne Potter is a Certified Professional Midwife. She has worked in the field of midwifery since 1991 and has attended home births as a primary midwife for over 10 years. She is also member of the North American Registry of Midwives (NARM) Board of Directors the credentialing agency that oversees the CPM credential through setting of standards for
testing, accountability, and recertification. She is a member of the US-Midwifery Education Regulation and Association (US-MERA) workgroup, an effort to align professional strategies for education and regulation of US midwives. Brynne served as a member of the Steering Committee MAMA Campaign , a coalition effort to pass federal recognition of the CPM. She was a midwife delegate to the Home Birth Consensus Summit (HBCS) in 2011 and is the Chair of the Legislation and Regulation Task Force of the HBCS. She is co-author on a paper under submission that describes the demographic, education and practice characteristics of CPMs in the US in 2011.
In 2010, Brynne co-founded Private Practice, an award winning, patient centered technology platform for charting and communication that today is utilized by over 20% of out of hospital providers in the US. She was one of a few electronic health record vendors to participate as a delegate at the 2012 ACOG-sponsored ReVitalize conference on Maternity Data Definitions. She also presented Private Practice’s patient engagement and data integration features at the IOM sponsored Heath Data Initiative Forum as one of the top 50 HIT Innovations of 2012.
She currently provides advice and technical support related to EHR adoption and integration for both the Midwives Alliance of North America Data Registry and the American Association of Birth Centers Perinatal Data Registry. She has advised the American College of Nurse Midwives on the impact of EHR for patient engagement and patient centered data collection. She is the current representative for the National Association of Certified Professional Midwives to the National Quality Forum.
In March of 2013, Brynne will be an invited speaker at the Institute of Medicine for it’s Workshop on Research Issues in the Assessment of Birth Settings where she will be representing provider issues from the perspective of home birth and Certified Professional Midwives.
Brynne frequently speaks on multiple topics, (all of which can provide CEUs for midwives). She also writes about the ins and outs of charting software on our company blog and her advocacy work on her personal blog.
“I came up with the idea for Private Practice primarily because I had a need for these tools in my own midwifery practice. When I looked around at other EHRs available on the market, I despaired over the fact that, like insurance billing, most charting software is not designed from the woman-centered approach that I model in my midwifery practice.
By providing maternity providers with the ability to produce clear and professional records for their clients and consulting providers, document the process of shared decision making through sharing the chart with their client, and easily produce outcomes data directly from their charting system with no extra data entry time needed, we will be providing a critical tool to transforming maternity care.”
