Primary Job Title Founder and CEO Primary Organization Vive Collective
Location Menlo Park, California, United States Regions San Francisco Bay Area, Silicon Valley, West Coast Gender Female
Investor Type
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Cheryl Cheng joined BRV in 2008. She focuses on early stage consumer and mobile big data opportunities. Cheryl also runs BRV’s alumni entrepreneur and Fortune 500 programs to bring experience and resources to the current portfolio. Prior to BlueRun, Cheryl worked at Clorox and The Sharper Image launching new products and driving retail marketing
with partners across Target, Walmart and grocery.
Cheryl has a B.A. from Stanford University and an MBA from Kellogg School of Management where she was a Forte Scholar. She is a mentor at Stanford’s Bio-Design for Mobile Health course, a collaboration between Stanford’s School of Medicine and School of Engineering.










