Location Boca Raton, Florida, United States Regions Greater Miami Area, East Coast, Southern US Gender Male
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Chris Wayman is the EVP, Experience and Commerce, Promotion, Loyalty, Messaging at Merkle.
As EVP of Product and General Manager of the Americas at Archer, Chris is responsible for leading sales and channel expansion for mobile CRM solutions and agency services throughout the Americas.
Chris Wayman is a seasoned digital marketing executive that
has developed and led customer marketing initiatives for more than 15 years.
He has domestic and international marketing experience working with Fortune 1000 brands across travel, media, entertainment, retail, consumer packaged goods, heath care and the financial services industries.
Prior to joining Archer, he was VP of Digital Development of the Travel, Media & Entertainment group at Merkle, the largest privately held agency in North America, focused on one-to-one marketing, digital innovation, personalization, digital media execution and connected CRM.
He holds a BA from the University of Arizona with a concentration on business administration and marketing.
