Primary Job Title CEO, Principal Designer Primary Organization Whipsaw Inc.
Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male
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Dan is President, CEO, Principal Designer and cofounder of Whipsaw Inc., a highly acclaimed design firm in the Silicon Valley. Whipsaw designs products and experiences for major companies around the world including Google, Cisco, GE, Intel, Merck, Nike, Olympus, Samsung and many others. Dan directs the strategic and conceptual direction of most
accounts and his focus is in technology design where he strives to make complex products simpler, friendlier, more meaningful, and more beautiful.
Throughout his prolific career Dan has designed hundreds of highly successful products. In his early career he helped design the first digital camera for Polaroid, the Acer Aspire line, the original Logitech pointing devices, and the first digital answering machine for AT&T. In his mid-career he worked with Steve Jobs on NeXT computers, Larry Ellison on the Oracle Network Computer and Rupert Murdoch on satellite TV systems. He recently designed many hit tech products including the Google Chromecast, Dropcam security cameras, Livescribe computer pens, Eton emergency radios, Cisco Telepresence systems, Intel healthcare tablets, and Pano Logic, the first “zero client” computer.
Dan has won over 200 design awards and has been granted over 250 design and utility patents. His work is in the Smithsonian Cooper Hewitt Museum, the Chicago Athenaeum, and the Pasadena Museum of California Art. Dan's views and work have been featured in Business Week, CNN, Domus, Fast Company, Fortune, Metropolis, Newsweek, Time, and Wired. Prior to founding Whipsaw in 1999, Dan was the President of Frogdesign for ten years, and a designer at Henry Dreyfuss Associates, HP, George Nelson Associates, and Richardson Smith. Dan graduated from the University of Cincinnati’s College of Design, Architecture and Art in 1982.
