Primary Job Title Founder & CEO Primary Organization 
Dakim
Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male
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Dan Michel spent more than 30 years helping some of America’s most successful companies market and advertise their brands. In the 25 years prior to founding Dakim, Inc., he was Chief Operating Officer of BBDO Worldwide/Los Angeles, President of Marketing at Columbia Pictures, and President and Co-Creative Director of his own award-winning
creative advertising agency, Michel/Russo, Inc.
Dan is responsible for multiple business and marketing success stories, including the introduction of Aim toothpaste, the conversion of BankAmericard to VISA, and Jack in the Box restaurants’ remarkable business turnaround. His clients have included Lever Brothers, Taco Bell, General Mills, VISA, Jack in the Box restaurants, Oral B, Warner Bros., Johnson & Johnson, Ralston Purina, and Jos. E. Seagram & Sons.
Dan’s father was diagnosed with Alzheimer’s disease in 1993. He founded Dakim in 2001 to develop a more effective and practical means of providing brain fitness exercise to help seniors prevent or slow the development of dementia and maintain their quality of life.
Dan earned a B.A. from Claremont Men’s College (now Claremont McKenna College) and an M.S. from Northwestern University. He is a member of the Academy of Motion Picture Arts & Sciences.
