Primary Job Title Co-Founder and CPO Primary Organization Saleo
Location Atlanta, Georgia, United States Regions Greater Atlanta Area, East Coast, Southern US Gender Male
Investor Stage
LinkedIn View on LinkedIn
I am a Senior SaaS executive with years of experience in developing innovative, and effective account-based marketing & sales strategies. I have employed data-driven decision making to drive go-to-market strategy for thousands of customers, including many of the Fortune 500.
My career has been focused on understanding customer needs and
finding unique ways to address them through account-based marketing (ABM) and sales personalization strategies. I believe that data should always be at the heart of any marketing or sales decision, as it provides the insights needed to make informed strategic decisions.
I have taken multiple startups to $1B+ valuations while joining as an early employee & managing large advertising, product, and SDR teams. I have worked closely with companies on account-based marketing & sales strategy, product development, mobile app development, advertising fraud, business intent data collection, and online-identification intelligence, large-scale corporate website development projects (from inception to implementation), online lead acquisition and optimization campaigns, programmatic advertising (display, native, audio, social, and CTV), SEO, and awareness campaigns.
