Primary Job Title CEO Primary Organization Charlotte's Web
Location Greater Chicago Area, United States, North America Regions Great Lakes Gender Female
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Deanie Elsner is Kraft’s Executive Vice President and Chief Marketing Officer, responsible for building on the strength of the company’s unrivaled brands through the development of world-class marketing and innovation that drives consumer engagement and contributes to the company’s volume and revenue growth. She was appointed to this newly created
position in February 2013.
In her previous role as EVP and President of Kraft’s Beverages business, Deanie had oversight for manufacturing, marketing and sales of iconic brands like Maxwell House coffee – one of Kraft’s “billion-dollar brands” – and Kool-Aid beverages. Other well-known names within her portfolio were Capri Sun, Country Time, Crystal Light, Gevalia, and the company’s single-serve beverage system, Tassimo. She held this position since May 2010.
Deanie joined Kraft in 1992 as an Assistant Brand Manager in Glenview, Illinois. She held a variety of marketing management positions in Grocery and Kraft’s former pizza business before being named Category Business Director, Boca Foods. In that role, Deanie managed the integration of Boca Foods into the Oscar Mayer Division in 2001. Two years later, she was appointed Category Business Director for Lunchables lunch combinations and was recognized for turning that business around. Subsequently, Deanie managed Kraft Foods Inc.’s European coffee business. In that role, she was instrumental in turning around the coffee business in Europe and in establishing a clear roadmap to success for this category.
