Primary Job Title founder and ceo Primary Organization 
MOI INC
Location New City, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Female
LinkedIn View on LinkedIn
Elana Barkats (aka Elana B) . Chief Executive Officer and Founder of MOI INC.
she is the vision behind the MOI app, she is a veteran and a licensed cosmetologist, hair/makeup artist and entrepreneur native New Yorker. She understand the needs of the industry providers better than any other entrepreneur in this field and has created the
perfect booking system on app learning form all the major mistakes made by her competitors like LookBooker and StyleSeat. She also has an integrated POS system provided to all salons for free. Prior to starting MOI Inc. Elana B. managed a Hair and Makeup Salon in New York from till December 2016. From 2002 to 2011 Elana B. worked as a partner Cosmetologist and Hair stylist in the famous Hair Salons and SPA in NYC, where she honed her skills and customer satisfaction. Elana B graduated as a cosmetologist license from the “Learning Institute of Beauty Sciences” in Astoria Queens in 2001.
Elana B. has more than 14 years of experience in the cosmetology and beauty industry in NYC. The company has a smart phone app that aims to become the go-to-market for the beauty and grooming industry, focusing on benefitting both consumers and providers from simple access to beauty and grooming appointments, review and payment. Because of the founder’s experience as a cosmetologist and NYC salon owner, we have a better grasp of what both users and the providers wish for in an app like this. MOI caters to busy urban metro-male and busy female professionals, working moms, college students, and on-the-go visiting tourists in need of salon/barber or at home grooming services. With todays in app services exceeding online searches there is an absolute need for our app, and they are no real alternatives to us. Our team was able to create the best B2C solution for the consumer and the industry.
