Primary Job Title Founder & CEO Primary Organization 
Behaivior
Location Pittsburgh, Pennsylvania, United States Regions Great Lakes, Northeastern US Gender Female
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Ellie Gordon, Founder and CEO of Behaivior, is a behavioral technologist, designer, innovator, and entrepreneur. For over 15 years, her work has primarily focused on improving people’s lives through technology. She has successfully created, organized, led, and managed teams for everything from hackathons and codefests, to other science-based
startups and initiatives, to community development and research projects. She did a TEDx Pittsburgh talk as a behavioral technologist speaking about the design elements of what Behaivior is developing. Through her research, she has developed subject matter expertise on behavior, mental health, opioids, substance use, addiction, wearables, and using technology for sensing.
