Eric Sheinkop

companies on sourcing the perfect music for their advertising campaigns, in 2008 Eric Sheinkop created Music Dealers to help brands create meaningful connections with their target audiences while providing a new route for emerging artists to gain the exposure, funding, and distribution necessary to take their careers to the next level.

In 2011, under Sheinkop’s leadership, Music Dealers cemented a groundbreaking partnership with The Coca-Cola Company, securing Music Dealers’ position as the organization's global music partner. Sheinkop’s accolades with Music Dealers include features in Billboard Magazine’s "30 Under 30” list and in Crain’s Chicago Business Magazine’s “Tech 50” list. Further, Sheinkop represented Entrepreneurs Building Companies that Unite the World when he ran with the Olympic Torch at the 2014 Sochi Olympics. Before leaving Music Dealers in 2015, the company was awarded"Fastest Growing Private Companies in America" by Inc. Magazine.

Sheinkop’s written works, Hit Brands: How Music Builds Value for the World's Smartest Brands, released in 2013, and Return of the Hustle: The Art of Marketing with Music, released in 2016 are included in college curriculums across the world. As such, Return of the Hustle became the #1 New Release in Music and #1 New Release in Business Communications on Amazon.

A destination for shoppers to discover products recommended by experts and influencers, Sheinkop’s latest venture, desirelist, is the millennial solution to trusted recommendations. With desirelist, Sheinkop aims to revolutionize the retail industry transforming the way people view items and purchase.